We are a collective of story collaborators who create and make content for impact.
Our Offering
We are experienced Africans who create and make impact narratives in the form of high quality, uniquely local but globally relevant content. As a platform, we are part of a hands-on portfolio programme for our emerging peers. Right now, our efforts are centred in Southern Africa.
OUR UNITED VALUES
PURPOSEFUL
COLLABORATIVE
CREATIVE
Our Process
1.
RESEARCHING AND CREATING
Before we step into pre-production, we begin with a deep dive into the story behind any project, no matter how familiar we re with the subject matter or themes. What we learn shapes the ideas, and those ideas become the stories we develop. Every story is original, timely, and designed for a specific group of people we call the impact audience.
2.
BUDGETING AND PLANNING
This stage is about figuring out what it takes to realise the story. We team up and partner up according to project needs, securing the right locations to casting people who best serve the narrative, all while ensuring every regulation is met. The goal is to protect the story’s essence as it moves from page to the real world.
3.
MAKING AND PRODUCING
In this hectic phase, our collective of specialists, from directors, producers, technologists, cameramen and more, work side by side to bring one shared vision to life. We use the best tools available to record, or create or source materials. Our crew sizes alwys depend on the project’s scope.
4.
FINISHING TOUCHES
Here, we shape everything we’ve gathered and add new layers of meaning through editing, design, and other creative and technical finishes. We make sure every element stays aligned with the core idea, staying on budget without ever compromising our impact goals.
